Three Ways Pay-Per-Click Makes A Difference | PPAI Publications

Here are some interesting stats. Pay per click advertising accounts for 64.5 percent of the click-throughs on the internet, while sponsored ads on Google account for more than 85 percent of the web page above the fold. Click-through rates for Google ads are 600 times higher than paid ads on Facebook pages.

Do these numbers mean anything to you? They prove that pay-per-click (PPC) advertising, the concept of paying if a web user clicks on your online ad, is a nominal investment for a potential big return when it comes to small businesses and lead generation.

Yesterday, Promotional Consultant Today shared two ways PPC advertising can make a big difference for small businesses. Today we share three more advantages of PPC advertising.

1. Pay-Per-Click works in real time. When you advertise the conventional way, in direct mail, tradeshows, etc., it takes time to ramp up and time to ramp down. You simply can?t turn on a dime. Compare that to the PPC model. Here, not only do you control, in real time, when your ad starts and when your ad stops, you can make changes to it on the fly, literally adjusting your ad program based on real-time expenditures and results. While conventional, offline advertising works within a timeframe of weeks, PPC is a medium that operates in terms of hours.

2. Pay-Per-Click lets you spend your ad money precisely. With PPC, the advertiser only pays for the ads that are clicked on, regardless of how many people read the ad or, frankly, never even notice it. If they click, you pay; if they don?t, it?s free. This means that if I sell ?left-handed blue widgets,? I can target, and only pay for, the small group of people who want that product rather than the entire world of potential widget users. It?s like placing an ad in a print publication and only paying based on the number of people who take action. In terms of precision spending, that?s incredibly efficient.

3. Pay-Per-Click removes the mystery. When you run PPC advertising, you receive immediate, dead-on accurate reporting. You can see which ads, which key words and which bid amounts result in clicks and conversions. You can track ROI; not only by product, but by key word and landing page as well. All this information is available in real time, and easily downloaded and formatted into useful reports. The result is fewer wasted dollars and more immediate results, a combination which allows you to monitor and improve ROI swiftly. As a lead-generation tool, you couldn?t ask for anything better.

More lead generation tips will come your way tomorrow when PCT returns to your inbox.

Source: John Grant is president of Take Aim Search, a search engine marketing company specializing in pay-per-click lead generation for small and medium-sized companies.

Source: http://pubs.ppai.org/2013/04/three-ways-pay-per-click-makes-a-difference/

Affenpinscher Dorner Banana Joe state of the union fat tuesday ash wednesday kate middleton